Marketing Mobility

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Marketing

Enter the Marketing Mobility Learning Zone to find out how to use marketing, smart technology, mobile apps and shared data platforms to connect with customers and provide a frictionless and contactless parking experience, to improve your organization's bottom line. All sessions included in your PMX LIVE Access Pass.
 

PRIME TIME SESSIONS
Broadcast Live Only at PMX LIVE
ON-DEMAND SESSIONS
Available until 4/30/2021
 
PRIME TIME SESSIONS

PMX LIVE: Back to Business for City Parking
Tune in. Ask. Answer and Get Back to Business. Ask questions, answer polls, and express your opinions. Our panelists discuss all aspects of city and municipal parking. Yes, we’ll talk about COVID-19—but a whole lot more besides: planning, curb management, enforcement, sustainability, and what’s happening in your city.

Program Host:
Ritu Vig
Chief Legal Officer and Corporate Secretary
SP+


Panelists:
Ken Husting, P.E., Principal Transportation Engineer, Parking Management, LADOT
LaVeeda Morgan Battle, Board Director and General Counsel, City of Birmingham
Frank Ching, CPP, Deputy Executive Officer, TDM Programs, LA Metro
John Peverada, Parking Manager, City of Portland, Maine

ON-DEMAND SESSIONS

Lockdown Lessons: What the Customer Wants NOW
How have customer expectations changed post COVID-19? Hear how parking operators can retool operations and services to meet these changing needs. Get insights on customer expectations, feedback and how you can tailor parking marketing to address customer wants and needs.

Jeff PerkinsPresenter:
Jeff Perkins
CMO
ParkMobile


Alex Fraser, Associate Vice President, Pivet, a Cox Mobility Company
Andrew Kandel, North American Revenue Leader, Waze @ Google
Brian Voynick, CRM Campaign Manager, BMW Group

Connected Consumer: How to Find, Reach, and Own the Customer Relationship
Real-world insights on how parking industry is building customer ties. Panel of parking operators, and technology experts discuss the latest trends and tools to connect consumers through apps, cloud-based technology and way-finding solutions.

Presenters:
Anthony JacobsmeyerAnthony Jacobsmeyer, General Manager, SpotHero



David Horn, Regional Vice President, ProPark
Andrew Sachs, CEO, Harbor Park Garage

Curb Appeal: Curb Management Challenges and Emerging Solutions
TNCs, Taxis & Limos, Deliveries, Loading, Public Transit, Meters and more; competing interests for limited curb space make the curb a complex and problematic puzzle for municipalities across the globe. Managing and enforcing the use of the curb is a truly daunting task. Learn how data is being gathered and used to aid in decision making and why success in managing the curb is so elusive. Learn what tools are available and what technology and systems are on the horizon to help municipalities effectively manage and potentially monetize this valuable public asset.

Avery AshModerator:
Avery Ash
Head of Autonomous Mobility
INRIX

Presenters:
David Leopold, Director, City Solutions, City Tech Collaborative
Brandy Stanley, CAPP, Parking Services Manager, City of Las Vegas

Driving the Customer Experience at Special Event and Stadium Parking
Get big insights into how bigger events are handling physical distancing, customer experience and parking management at stadiums, arenas and special events spaces. Find out how technology is a game changer for parkers, employee training, and big data to manage operations.

Presenters:
Mike McKeon, Director of Parking, Miami Marlins
George Baker, CEO, ParkHub
Stan Savage, Director, Parking & Traffic Management Atlanta Hawks & State Farm Arena

After the App: What's Next Frictionless & Contactless Parking Solutions
Payment options about and are evolving fast. Are you platform agnostic? Are you a multi-platform player? Hear from an expert panel on the range of mobile payments solutions, cashless payments options and other payment services beyond mobile app payments.

Presenters:
Jeffrey Johnson, Vice President Enterprise Sales, Flash Parking
Patrick Ryan, Vice President, Innovation, LAZ
Michael Back, Founder and CEO, HonkMobile
Michael Davidson, Director of Product, Premium Parking

 

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Sponsored By:

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