Valet Operations Certificate Program

Wednesday, October 23
8:30 a.m. - 11:30 a.m.

NPA's Valet Operators Certificate Program provides an in-depth look at the fundamentals and best practices of valet parking operations. Led by parking industry experts with decades of valet operations experience, the course is a blend of classroom presentations, skills exercises, and case studies for a highly engaging learning experience.


The course is targeted to parking managers, emerging leaders and supervisory level employees in commercial, municipal, health care, airport, special event, and other valet parking operations.


In this course you will:

  • Identify the different types of valet operations, the clients associated with each, and their needs and expectations.
  • Recognize the different management structures used for valet operations.
  • A better understanding of the five key elements of valet operations:
    • Product and Operations Management
    • Safety and Risk Management
    • Employee Management
    • Service Delivery
    • Technology as an operations tool
  • Understand the personnel, equipment, and supply requirements for valet operations.
  • List some key considerations, risks, and concerns for valet parking operations.
  • Learn about the latest technology innovations and their application in valet operations.
  • Understand how to recruit, train, motivate, and lead a valet employee team.


Brooks Ellis, CPP, Vice President, Parking Systems, Towne Park
Estlin Rydman, CPP, President, FC Hospitality



8:30 a.m. - 11:30 a.m.

The program includes:

  • 1/2-day instructor-led study program in valet operations
  • Course materials and workbook
  • Certificate of attendance
  • 3 credit hours towards NPA Certified Parking Professional (CPP)

Certified Parking Professional

Course Fee

$149 NPA members / $199 nonmembers
Attendees must be registered for the 2019 NPA Annual Convention and Expo.
Register Now >>

Get Certified:

Attendance at the Valet Operations Certificate Program provides 3 continuing education (CE) hours towards the CPP designation. Learn more.

Sponsored By:

Towne Park logo