Connecting the Consumer

Software applications, web platforms, and technology-driven mobility solutions. You will experience how parking operators are using smart technology, mobile apps and shared data platforms to connect with customers, provide them with a frictionless parking experience, and improve their bottom line.

Stop That: Five Habits Parking Operators will to Need Change to Win Customers >>

Consumer Experience Management: The Key to Growth in Parking >>

Five Strategies for Parking Operators to Capitalize on Mobility >>

Using Technology to Manage Valet Employees & Improve the Customer Experience >>

Scooter U – How to Manage Micro Transits on Campus >>

On the Go: How to Leverage Multiple Mobile Payment Providers and Improve the Consumer Experience >>

Stop That: Five Habits Parking Operators Will Need to Change to Win Customers
Tuesday, October 22, 9:45 a.m. – 10:45 a.m.

Learn what parking what parking operators will need do – and need to stop doing – in the new environment of connected, tech-savvy consumers.

Over the past 50 years or so, cars have gotten faster, smarter, sexier, and more efficient, but they really haven’t changed all that much. Until recently. Commerce-capable, connected cars and the imminent arrival of autonomous vehicles are changing how cities and consumers think about mobility.

To fully take advantage of these developments the parking industry will need to change.  There are habits it will need to kick in order to succeed in the new urban mobility landscape, and there are new habits that it will need to adopt.

In this interactive roundtable discussion, parking operators and technology providers will discuss what new behaviors and mindsets will set the industry up for success. The panel will examine pricing, way-finding, friction
less payment processing, and how to stay connected and relevant to consumers on a continuous basis.

Learning Objectives

  • Discuss why leveraging dynamic rates is the future for pricing models
  • Understand why being findable through online customer channels (virtual assistants, connected cars, smartphones, etc.) will be critical to future relevance
  • Hear how online/connected-car-enabled payment methods are mandatory for seamless access – for customers and for other types of vehicles (AVs and even bikes, scooters, carshare, rideshare, etc.) – they all need a place to park!


Matt Sullivan, CPPMatt Sullivan, CPP
Senior Vice President Sales


Consumer Experience Management: The Key to Growth in Parking
Tuesday, October 22, 11:00 a.m. – 12:00 noon

Hear the latest research on consumer behavior as it relates to parking and discuss how parking providers need to think differently about their business in order to better serve parking patrons.

Consumer expectations are changing. They want ease of use, convenience, and customized personal solutions. So, for parking operators it is critical to understand these changing consumer needs because they have major implications for the business.

In this informative session, ParkMobile will share its latest research on consumer behavior as it relates to parking and outline some strategies that operators should adopt to stay ahead of consumer needs.               

Learning Objectives

  • Outline of data and information related to the recent changes in consumer trends overall, and the reasons behind them (technology, generational behaviors, etc.)
  • Understanding of how, specifically, these changes in consumer behavior and desires are impacting the parking industry and what we can expect in the future
  • Strategies to enhance the customer service experience, taking advantage of the opportunities created by changing consumer behavior, and using them to best serve customers


Jeff PerkinsJeff Perkins
Chief Marketing Officer


Five Strategies for Parking Operators to Capitalize on Mobility
Wednesday, October 23, 8:00 a.m. – 9:00 a.m.

As mobility and Smart City initiatives gain traction in the evolving urban ecosystem, how can parking owners and operators thrive? Learn how parking operators can rise to meet the mobility challenge and capitalize on opportunities in the market. The key is understanding the distinct differences between mobility hype and the reality.

Owners, operators, and municipalities can act preemptively to network traditional parking assets into the mobility ecosystem and establish mutually beneficial business relationships that contribute to societal welfare.

In this information session you will hear five key strategies that will help you leverage these market opportunities, minimize risk, and pave the way towards a more sustainable mobility future.

Learning Objectives

  • Understand the factors signaling the current mobility challenge and the threats they present to asset owners, parking operators, consumers, and the cities in which they reside and serve.
  • Discuss alternative courses of action that are being or could be implemented to reduce the negative effects of mobility conflicts and the pros and cons of each strategy
  • Identify 5 actionable initiatives for meeting the mobility challenge and discuss what's next in the ever-evolving mobility ecosystem


Sam GoodnerSam Goodner


RJ JulianoRJ Juliano
VP, CIO and Director of Marketing
Parkway Corporation


Using Technology to Manage Valet Employees and Improve the Customer Experience
Wednesday, October 23, 4:00 p.m. – 5:00 p.m.

See how valet operators maintain operating standards, values and culture, hold their employees to account, using technology as a remote solution.


Matt Cahill, President, PMC

Brooks EllisBrooks Ellis
Vice President, Parking Systems
Towne Park



Scooter U – How to Manage Micro Transits on Campus
Wednesday, October 23, 5:15 p.m. – 6:00 p.m.

E-scooters are mushrooming on campuses across the US providing plenty of headaches and opportunities for university transportation managers. Is there a scooter program on your campus? Does it work well or are you experiencing operating challenges?

Join the conversation with a panel of campus transportation executives as they discuss scooter programs, bike share programs, and other micro transit initiatives.  The panel will examine the best practices that they have adopted to ensure smooth deployment of a scooter program, manage the risk and liability with these programs, and maintain good relations with all campus stake holders. Share your best practices and successes with the panel and audience or ask questions or advice from a room full of transportation experts.

Learning Objectives 

  • Learn to the critical path to follow to implement a successful scooter program 
  • Understand the best practices in deploying a scooter program on campus 
  • Share experiences, successes, or challenges on your campus 


Frank Ching, Deputy Executive Officer, Operational Programs, Countywide Planning & Development, LA Metro
Dennis Delaney, Assistant Director, University of Texas, Austin
David Karwaski, Senior Associate Director, UCLA Transportation

On the Go: How to Leverage Multiple Mobile Payment Providers and Improve the Consumer Experience
Thursday, October 24, 8:00 a.m. – 9:00 a.m.

As mobile devices are increasingly becoming the primary mode of communication and payment, a mobile payment platform is the most valuable communication asset. Mobile Payment for parking provides useful insight into your patron’s parking behaviors and future actions. Some mobile payment platforms now have the sophistication of customer relationship management (CRM) software giving operators an ever better range of tools to serve both customer and client.

This informative session will examine the state-of-the-art in mobile payment options and explore case-studies from a number of successful uses of a single mobile payment provider, upgraded into multiple mobile providers; one of which consists of 12,000 on/off street spaces. The session will illustrate how operators and municipalities can use multiple mobile payment platforms to get a deeper understanding of their customer’s behaviors, improve revenues and customer service, while providing them with timely and relevant information.  It also provides an understanding of what to expect when considering multiple mobile payment providers as an option for your parking environment including expected costs and challenges of multiple payment options.  

Learning Objectives 

  • Understand what to expect when considering the option of dual mobile payment providers for your operation including moving from 1 provider to 2 or more.
  • Understand the pros and cons associated with multiple mobile payment vendors including unexpected costs
  • Recognize the challenges of giving consumers an option


Lee WhittemoreLee Whittemore
VP of Operations
MobileNOW! LLC



John OglesbyJohn Oglesby
Parking Whisperer

Jose ThommanaJose Thommana
Chief, Division of Parking Management
Montgomery County, MD

Stathis ManousosStathis Manousos
VP Biz Dev & Regional Manager
LAZ Parking